Leveraging Social Media for a Word of Mouth Marketing Campaign

By | September 5, 2015

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The Internet has brought along a lot of changes when it comes to business. When you establish your brand in the right way, you can utilize social media marketing in strategic ways to get your customers talking about you. While word of mouth marketing has always been important, it has grown even more due to social media.

With how popular Facebook, Instagram and Twitter are these days, customers have more of a voice than ever. If your a tattoos Tempe shop, you’re bound to see your customer’s new piece of work on a couple of different social media accounts. Same goes for Phoenix tattoos customers, as well as tattoos Scottsdale artists. Everyone is connected and able to share more than ever before.


One of the biggest things you need to keep in mind is how to manage all of this effectively. The need for effective, efficient customer service processes has never been greater. If a target customer has an issue with their order or service, it’s very important to take care of it in a timely manner. Now, you won’t always know who has the biggest social media accounts, but it’s like you’re playing a random game at times.

A bad job that isn’t fixed for a customer with 50,000 Twitter followers is definitely going to sting much more than a user that only has 200 friends. However, that’s exactly the reason why you need to be treating everyone like you’d prefer to be treated. If you’re providing a good service and great value, customers should be able to see where you’re intention is.

Sure, you’ll have the occasional oddball, but most people will also treat you well. It’s finding the balance between the two that is most important. It’s worth treating the oddball just like other customers, even though their requests may be a little more out there. If you live by these words, you’ll likely have many customers talking about you on social media, mentioning your brand and growing your business for you.

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