We live in a fascinating time. Advertising has existed in many forms. The internet is a rather new form that is still maturing, changing, and becoming more solid. There are many different channels to take advantage of. Let’s talk about three of them today that you should be utilizing, even if you only have a small online presence.
The first and most important piece to the puzzle is your website. Your website is your central hub. Even if you don’t want to build something extensive or put together a whole online store, your brand and company deserves to be online. An example of an awesome online plus size intimates store is AngeliqueLingerie.com. If you don’t sell things, WordPress is a fantastic platform for putting together a simple website with an attached blog. You can add pages to help people find your location, information about your services, or products.
Next, social media. Social media includes many different platforms like Facebook, Snapchat, Instagram, and many others. Facebook tends to be the most important for most businesses, but it’s nice to have a small presence on all platforms, so you can list them on your website. YouTube is a nice tie in as well, with a social media piece to it. Video can be great, and doesn’t have to be as complicated as you think. Most smartphones have this capability these days, and almost all of the latest ones shoot in HD.
And finally, the third component is a payment processing aspect. This could utilize Square the card reader for tablets and smartphones, PayPal, or another form (like an online shop). This form of advertising ties into marketing, and allows you to finish the transaction with the client. Gone are the days of manually calling in credit cards or taking their information. You can now do this by swiping the card, getting their signature, and paying just a small fee. Simple and fast.
To summarize, get a website. Even a simple one. Number to, get on social media. Twitter, Facebook, YouTube, maybe even Instagram. You don’t have to build up a big following, but the big ones are the most important to be present on. Third, use technology to your advantage, like when accepting payments. Technology has come a long way, and it’s now time that you utilize it properly for your online marketing and digital advertising endeavors.