Author Archives: Manny Lopez

Enjoying The Benefits of The Digital Age of Advertising

We live in a fascinating time. Advertising has existed in many forms. The internet is a rather new form that is still maturing, changing, and becoming more solid. There are many different channels to take advantage of. Let’s talk about three of them today that you should be utilizing, even if you only have a small online presence.

The first and most important piece to the puzzle is your website. Your website is your central hub. Even if you don’t want to build something extensive or put together a whole online store, your brand and company deserves to be online. An example of an awesome online plus size intimates store is If you don’t sell things, WordPress is a fantastic platform for putting together a simple website with an attached blog. You can add pages to help people find your location, information about your services, or products.

Talking Technology in the Office

Next, social media. Social media includes many different platforms like Facebook, Snapchat, Instagram, and many others. Facebook tends to be the most important for most businesses, but it’s nice to have a small presence on all platforms, so you can list them on your website. YouTube is a nice tie in as well, with a social media piece to it. Video can be great, and doesn’t have to be as complicated as you think. Most smartphones have this capability these days, and almost all of the latest ones shoot in HD.

And finally, the third component is a payment processing aspect. This could utilize Square the card reader for tablets and smartphones, PayPal, or another form (like an online shop). This form of advertising ties into marketing, and allows you to finish the transaction with the client. Gone are the days of manually calling in credit cards or taking their information. You can now do this by swiping the card, getting their signature, and paying just a small fee. Simple and fast.

To summarize, get a website. Even a simple one. Number to, get on social media. Twitter, Facebook, YouTube, maybe even Instagram. You don’t have to build up a big following, but the big ones are the most important to be present on. Third, use technology to your advantage, like when accepting payments. Technology has come a long way, and it’s now time that you utilize it properly for your online marketing and digital advertising endeavors.

Leveraging Social Media for a Word of Mouth Marketing Campaign

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The Internet has brought along a lot of changes when it comes to business. When you establish your brand in the right way, you can utilize social media marketing in strategic ways to get your customers talking about you. While word of mouth marketing has always been important, it has grown even more due to social media.

With how popular Facebook, Instagram and Twitter are these days, customers have more of a voice than ever. If your a tattoos Tempe shop, you’re bound to see your customer’s new piece of work on a couple of different social media accounts. Same goes for Phoenix tattoos customers, as well as tattoos Scottsdale artists. Everyone is connected and able to share more than ever before.


One of the biggest things you need to keep in mind is how to manage all of this effectively. The need for effective, efficient customer service processes has never been greater. If a target customer has an issue with their order or service, it’s very important to take care of it in a timely manner. Now, you won’t always know who has the biggest social media accounts, but it’s like you’re playing a random game at times.

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Investing in E-Commerce

When it comes to the internet, everything is changing so quickly. Never before in history have we had so many changes in technology is such a short period of time. Does this affect business? Heck yes it does! And since business is affected, of course that includes marketing as well as investments.

One huge area that many investors are suggesting right now is e-commerce, especially online retailers selling a variety of items and products. This doesn’t only include the big giants (like Amazon), but also smaller companies like FR, an off-road accessory and gear outfitter. Their main product line includes some of the industries most durable roof racks (like the popular FJ Cruiser Racks‎), as well as off-roading accessories.

They also have a video of their Jeep Wrangler JK rack on YouTube, testing it’s true strength durability.

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Wealth Through Real Estate: A Sound Investment?

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So, we now live in an United States that has gone through another housing bubble. Even the luxury real estate in Arizona saw a big hit, which has been historically one of the best areas. The interesting thing is, history always repeats itself, so if you watch on a long enough timeline, you’ll be able to pick out the trends. This happened again between 2006 and 2008, when the loan and housing market got flipped upside down, wrecking many loans and causing financial chaos for many families.


However, if we flip the situation on its head for just a moment, it also presented one of the biggest transfers of debt free wealth in a very long time. This is because, the individuals who still had cash were able to buy properties at historically low values, and ride them back up into profits. This is how you make a sound real estate investment. It’s not the easiest way, and takes a lot of timing, but it can be done.

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Financial Resource Spotlight:

Good knowledge is half the battle when it comes to financial advice and wealth creation. Of course, the second half is actually taking action, so you have to have both, but in this article, let’s discuss a really awesome resource:


GCBA is one of those great resources that provides a lot of different, useful information on finances, making money, saving money, wealth creation, retirement and even how to retire early. They have some interesting, unique articles too, which talk about the 72t process, as well as other unique solutions for rolling an IRA, as well as others.

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What Are Substantially Equal Periodic Payments?

So, you’ve gotten the itch, haven’t you? Maybe it’s Belize, Rome, London? You’re looking to retire early and travel. Or maybe it’s to spend time with a family member, or to simply pursue your hobbies? Hey, it’s all good, it’s possible. We’ll talk about a variety of ways in this post.

Well, what are substantially equal periodic payments (SEPP)? They refer to a stipulation within the Internal Revenue Code called 72t. It’s a section that talks about the exceptions when pulling form your retirement account early. There are a handful of different requirements, but the basics are: the distributions must follow specific methods (1 of the 3 approved by the IRS), they must be over the course of 5 years or until you turn 59 1/2 years old (whichever is last), and you can’t stop the process once it’s begun (so you have to plan ahead and make sure you’re good to go).

Most websites online offer a 72t calculator, but that’s not the only step you need to take. It takes a little more planning to avoid the 10% withdrawal fee and meet all of the requirements. This is a huge plus, since it saves you so much money, but it’s very, very important to plan and execute it flawlessly.

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Understanding How to Buy Media Advertisements

This post was submitted by Carlos Porter, a Phoenix water damage repair company consultant. He’s excited about anything related to marketing and advertising online.

Media advertising has been around for many decades, and continues to develop and evolve with the popularity of the Internet and mobile technology as both mediums grow exponentially over time.


As these technologies have advanced, media buying has gone much farther than just radio, TV and outdoor media. Companies like RockStar and RedBull have built massive brands around social media and large video production campaigns.

Media can also come about in the form of Phoenix SEO company ( campaigns, as well as many other online forms, including media banner buying, video media buying (/watch?v=ljOVaLjS9YI) and other forms of editorial sponsorship.

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What is Search Engine Optimization?

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Search engine optimization is a form of marketing done by many online businesses, small businesses and especially national brands. It’s basically marketing in the search engines effectively (mostly Google) by targeting keywords as well as branding terms that mean the most to your business.


Many online firms, both financial and legal (and fitness companies, like yacon syrup) have seen great results, bringing in new customers and growing their businesses. Just like any other type of marketing, it’s worth a test of your budget, to see how it will work for you.

There are lots of different places to look for quality Phoenix SEO companies, like on LinkedIn (or Pulse), or through less traditional avenues, like Medium posts that rank really well within Google itself (how’s that for showing results upfront?).

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